Corporate Video 101: Talent Attraction & Recruitment

Welcome back! This is the second post in a series on the myriad ways that corporate communications, content, or internal comms teams can use video to connect with audiences.

Last time, we talked about company culture videos. Today, I’m sharing about using video content for talent attraction and recruitment.

Companies can use video to enhance their talent acquisition efforts and showcase their culture and values. Plus, it's a fun way to get creative and stand out from text-only job postings.

Here are some benefits of using video production in recruitment and tips for creating videos that capture the attention of top talent:

1. Improved Candidate Engagement. Reading a long job description can be a snooze-fest. But video is an engaging medium that can capture the attention of potential candidates and keep them interested throughout the recruitment process. Think of it like a movie trailer for your company.

2. Showcasing Company Culture. Recruitment videos can give candidates a peek behind the curtain and showcase your company's unique culture and values.

3. Increased Visibility. Recruitment videos can be shared on social media, job board sites, and your company website, increasing your company's visibility and attracting a larger pool of potential candidates.

Types of recruitment videos

There are a few types of recruitment videos that can work wonders for your company:

1. Employer Branding Videos. These videos provide an overview of your company's culture, mission, and values. Think of it like a virtual tour of your company's personality. This is a whole blog post about these kinds of videos.

2. Job Description Videos. These videos provide an in-depth look at a specific job and the responsibilities associated with it. You can think of it like a mini-documentary for the position.

3. Employee Testimonial Videos. These videos feature current employees sharing their experiences and insights about working at your company. It's like a virtual watercooler chat about your company's culture.

Tips for Creating Effective Recruitment Videos

Creating a recruitment video requires some planning and execution, but it doesn't have to be stressful. Here are some tips to keep in mind:

1. Defining the Target Audience. Before creating a recruitment video, it's essential to define the target audience. This can help you create a video that speaks directly to the needs and interests of potential candidates. Think of it like creating a movie for your ideal viewer.

2. Developing a Compelling Script. The script is the heart of the video, so it's important to develop a compelling story that captures the attention of potential candidates.

3. Ensuring High-Quality Production. Recruitment videos should be high-quality and visually appealing. Working with a professional video production company can help ensure high-quality production that showcases your company in the best possible light.

Promoting the Video Effectively

Promoting the recruitment video is just as important as creating it. Share the video on social media, job posting sites, and your company website. And remember to encourage your employees to share it with their networks.

Example recruitment videos

Some videos we’ve made for recruitment: