Retail Activation Install and Strike
Client: Uplift Corp for Havaianas
Where: Bloomingdale’s Orlando and Boca Raton
What: Photography
We were hired by experiential events company The Uplift Corp for their client Havaianas.
We shoot for brands in a variety of activities from headshots to live events to retail activations. These are retail activation installs and strikes at Bloomingdale's in Orlando and Boca Raton.
Some definitions for those who aren't from the retail world:
• A retail activation is a tangible experience out in the real world (like in a store) to promote openings, excite shoppers, and stimulate purchases.
• Installation is exactly what you think it is—it's teams coming in and putting it all together.
• Strike when they take it all apart
